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DID PATHAN’S MONSTER SUCCESS DILUTE THE ‘CONTENT IS KING’ MANTRA?

Monojit Lahiri investigates the on-going discussion about what is ‘king’ – the content or the star, by takin...

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‘You Want Crorepati Glasses?’

It’s everywhere, on the streets, in living rooms, on cellphones and endorsement billboards. Khalid Mohamed writes on the...

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Hindustan Unilever: Once trounced, twice humbled

HUL has been clearly outwitted by Sebamed’s ads. In the courts, Sebamed beat HUL 2-0,  writes Dr. Sandeep Goyal &nb...

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Second Innings: MS Dhoni

It was an unforgettable sunset at 19:29 hours on Independence Day, writes Sandeep Goyal, Read More

Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

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Lara Dutta promotes oral hygiene among children

Bollywood actor Lara Dutta joined Colgate Palmolive to unveil its Colgate Bright Smiles, Bright Future campaign at the FDI Annual World Dental Congress in India. The actor ...

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